The success of social media marketing lies in the right mixture of profitable strategies. The incorrect combination will just decrease the traffic from targeted clients instead of attract them. If you devise your social media strategies such as social media optimization on the basis of current trends, it is possible to raise gains and use social media sites efficiently for marketing. Here are the current trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
This substantial drop of use clearly signifies the fall of bookmarking sites. Though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, bulk of sites (e.g. DIGG, Friendfeed) are nearly perishing. Because of this, it’s not a good practice to trust a bookmarking website blindly for marketing purposes from the present situation. Instead, check for the sites that are most popular and carry out the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily bargain features or just daily offerings of deals are regarded as a powerful approach to attract a large number of targeted clients at a time. The study report says that around 80 percent of marketers aren’t interested in using the most popular daily bargain sites such as Groupon or residing Social for their campaigns in the near future.
Now people concentrate more on the substantial number of returns that they get from their purchases over time. Hence, it’s advisable to use social networking sites for long term marketing goals rather than daily goals.
Marketers using social media for marketing will obviously carry out social media campaigns (using social networking sites for promotion) for their products or services to attract targeted clients. The campaigns will be successful only if the appropriate website is popular among the customers.
The study report suggests that marketers who spend more than 40 hours a week for social media marketing execute their campaigns more significantly through Google+, You Tube, Pinterest and Instagram compared to those who spend half an hour or less per week on social media marketing.
Around 67 percent of marketers are planning to raise campaigns through Twitter although it’s a slight decrease from 69 percent last year.smm panel Young marketers, more than older ones prefer picture sharing sites including Instagram for launching campaigns. 62% chose blogging since most appropriate platform to master, that’s the highest one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook in a higher rate of 67 percent than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29 percent each. Given below is the pie chart showing usage data for every single platform concerning B2C and B2B marketers.
B2B marketers utilize a more diverse collection of programs compared to B2C marketers. Both of them do not completely utilize blogging and possess minimum You Tube use.
If you are a B2B or B2C marketer, then try to promote blogs as they’re regarded as the most popular social media platform. YouTube being the 2nd largest search engine, you can enjoy the advantages it gives by submitting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) are very strong brands by making use of low cost YouTube videos.
Since B2B marketers increasingly use LinkedIn, they have an chance to utilize SlideShare (owned by LinkedIn). This social media entity can be used for generating leads for B2B organizations.
In accordance with the study reports, there is a drop in the usage of geo-location services including Foursquare from 17% in 2011 to 11 percent annually. These solutions enable check-in to your locations mechanically online. The decline in such services indicates that individuals are now concerned more about privacy and safety. Marketers can handle this situation by introducing contests and rewards. This will encourage individuals to check-in more.
If you’re still following the old approach for social media marketing, then it is the opportunity to come up with new strategies based on all these present trends. It’s much better to entrust this tedious job to a reputable social media marketing company that offers reputable social media marketing solutions instead of try implementing the strategies by yourself.