The important thing thing you need to know about effectively communicating with prospective clients through email marketing is value and authority. To be able to gain the confidence of one’s users you need to be an authority on the topic. You’ll gain credibility at exactly the same time. In addition to being an authority on the topic the best way to boost your sales is to offer value. What do After all by value? Free information. 90% of the e-mail that you get from a business, spam and newsletters that you have registered will attempt to market you a product directly.
Subject: 30% off product’X’
Body: Hi (user name), now you may get product’X’at 30% off! Click here for details.
Something as basic since the example above works. Nonetheless it works poorly. Why do companies continue steadily to distribute emails like these? Since they do have people that buy. The numbers, however, are very poor.
A far better approach is through value or free information. By offering free information to your users they will be more inclined to donate to your product or service online email extractor. You’ll want to shape your email marketing campaigns in a way that’informs’the user…a way that which makes them more knowledgeable about them afterwards. Here’s a good example:
Subject: Five Unbelievable Benefits of product’X’
Body: Hi (user name), we can’t believe that doing’y’greatly increases’z’while’w ‘. Learn the other four benefits by reading our in-depth report here.
Consider this for a second. I’m not attempting to sell anything and I’m not requesting anything in return. I’m simply offering value in the form of free information. Let me show you another example, however, in place of giving an example of benefits we’ll explore why they shouldn’t go without it:
Subject: The Five Proven Facts that Cause’X’and Ways to Avoid Them!
Body: Hi (user name), did you know that doing’Z’can cause’X ‘? I couldn’t believe it either so a come up with a write-up explaining the causes and how you can avoid them here.
If you’ve been attending to you’ll know that the solution, of course, can be your product. I’m selling the product in the e-mail or article, however, I’m glorifying the negative effects – with a biased method of my product being the solution. You may even have sharp banner ads by the end of this article as some users may wish to purchase right away. This formula may be put on any product or service and it works. Effectively.
This type of method has been done throughout the media for a long time. Maybe you have heard about a free seminar? Oahu is the same concept. Rather then lead your users to a sales page, try leading them to a write-up discussing one of the following:
Explain the advantages
Discuss success stories
Highlight the significance
Explain why they shouldn’t go without deploying it, Etc
Let’s assume you have a set of users that you acquired via an email list or email extractor. Try using the same list with the strategy I’ve mentioned and the original way that you have been doing things. In this way you are able to gauge the success of this technique personally.
By being the authority about them (and actually knowing what you’re talking about) you’ll instill a feeling of confidence in your users. When they are ready to purchase they will arrive at you. Remember, price is the next most significant factor where a buyer is concerned. The users confidence in you (as a seller) is the most crucial factor. By offering value and showing authoring on the topic you’ll much greater chances of selling your products and/or services through email then through every other method.